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Why has Costco kept its price for rotisserie chickens at $4.99 since they were first sold in 2009, despite inflation? Costco knows that cheap chicken helps to bring customers through the door, who then spend money on other products with greater profit margins. Costco capitalizes on this trend by selling rotisserie chickens in the back of the store. However, the low price point comes at a high cost for the welfare of the chickens, the environment, and public health.

The high price of eggs is just one outcome of bird flu. Far more worrying is the possibility that the disease could adapt to human bodies and lead to the next global pandemic. Though eating chicken or eggs is unlikely to lead to illness, experts agree that the pandemic risk of avian flu is real, stemming largely from the way birds are raised on factory farms and the particular breeds of birds that have come to dominate the supply chain.

Chicken meat is a dietary staple for many millions of people worldwide, and eggs are a standard breakfast for many of us. However, the true cost of these proteins includes the suffering of billions of living beings. This suffering is largely due to intensive breeding programs that prioritize profit over the welfare of chickens, leading to genetic predispositions that plague birds with ill health and short lives.

Although pigs are recognized as one of the most intelligent species, most pigs are housed by the thousands in crowded conditions with very little to stimulate them mentally.

GAP’s “better chicken” is better for business, but consumers, public health, the environment, and, of course, the chickens themselves are not necessarily better off when factory farmed products are viewed more favorably.

Changing farming takes working with and learning from farmers directly. Internationalizing the fight beyond US borders ensures all farmers everywhere are heard and retain the right to farm according to their values.

Grocery chain Giant Eagle has revealed its plans to phase out all “One Health Certified” (OHC) chicken from its stores.

Global Animal Partnership (GAP) seems dedicated to passing off low welfare standards as the gold standard, thus helping the purveyors of factory farmed products deceive shoppers.

Farm Forward has kicked off a campaign and ad blitz calling out the meat industry’s latest deceptive marketing scheme, “One Health Certified” (OHC), which now adorns Batavia, Illinois-based ALDI’s store-brand chicken.

Farm Forward condemns the meat industry’s latest effort to deceive consumers through the legitimate-appearing “One Health Certified” (OHC) certification.

In April 2020, after more than a decade of service, Farm Forward resigned, in protest, from the board of the nation’s largest legitimate animal welfare certification, Global Animal Partnership or GAP.

Industrial poultry farms are infamous for the commonly known “bird flu”, yet agribusiness continues being the breeding ground for pandemics.

This week Farm Forward, along with a coalition of more than 50 organizations, called on Congress to prevent corporate factory farm companies from receiving COVID-19 relief funds, and instead to direct funds to small and midsize farmers and food chain workers who have been disproportionately impacted by the crisis.  

Farm Forward responds to PETA’s video of alleged Good Shepherd Poultry Ranch operations. Join us in dissecting what’s happening. Read more.

As consumers have grown more conscious about how their food is produced many have signaled their willingness to pay a premium for birds with less severe health problems raised on higher welfare farms.

In an effort to increase transparency, Perdue Foods, one of the largest poultry producers in the U.S., has announced revolutionary animal welfare standards that will impact more than 600 million birds per year.

Farm Forward is committed to a simple but revolutionary idea: We can live without factory farming, without intensive confinement operations that devastate our natural resources and contribute more to climate change than any other industry on the planet. Learn more with us here.