Good Shepherd Poultry Ranch

Good Shepherd Poultry Ranch is a unique network of Heritage poultry farmers that includes the nation’s preeminent expert on Heritage poultry, Farm Forward Board Member Frank Reese. In 2009, with the pro bono assistance of Farm Forward Consulting, Good Shepherd was able to expand its production beyond turkeys to include chickens. Frank is [...] Read More

Fair Food for a Fair Price

Today, chickens that grow at roughly three times the rate of the chickens our grandparents ate account for more than 99 percent of the chicken meat sold in the United States. The quality of chicken meat has suffered and chicken welfare has paid a terrible price. As consumers have grown more conscious about [...] Read More

Change is Coming: Revolutionary Animal Welfare Announcement for Factory Farmed Chickens

In an effort to increase transparency Perdue Foods, one of the largest poultry producers in the U.S., has announced revolutionary animal welfare standards that will impact more than 600 million birds per year. Most importantly, this plan recognizes what Farm Forward has been saying for over a decade: chicken genetics are the key [...] Read More

Making Farmers Part of the Solution

Can the very people who raise and kill animals for consumption also defend them against the abuses of factory farming? Not everyone agrees, but at Farm Forward our answer has always been an emphatic “Yes!” Our unique approach is helping to create a united front where farmers, consumers, and animal advocates work synergistically [...] Read More

Transcending Borders to End Factory Farming

Since 2013, Farm Forward has worked to identify and help fund some of the most innovative programs working toward humane and sustainable agriculture in South Asia. Our granting programs especially aim to empower India’s hundreds of millions of farmers[note]Prachi Salve, "How Many Farmers Does India Really Have?", Hindustan Times, August 11, 2014, available here.[/note] to find [...] Read More

Reinventing the Poultry Industry

**Updated in March 2016** What the Hummer is to fuel efficiency, poultry is to animal welfare. No other farmed animal in the U.S. endures more suffering. As it stands, birds raised for meat have absolutely no protection under the law. The Humane Methods of Slaughter Act is the only piece of federal legislation [...] Read More

Frank Reese of Good Shepherd Poultry Ranch

Frank Reese Turkeys

Any third-grader will tell you that the best way to draw a turkey is to trace an outline of your hand, add eyes and a beak at the tip of the thumb, and sketch a pair of legs onto the base of the palm. But what’s surprising about this exercise is that virtually [...] Read More

High-Welfare Meets High-Tech

Farm Forward Board Member and 4th-generation Kansas farmer Frank Reese Jr. is on a mission to revolutionize the poultry industry by raising heritage turkeys and chickens in high-welfare conditions. His latest achievement is a new, state-of-the-art barn at Good Shepherd Poultry Ranch. The barn is the first of its kind—a large-scale facility that [...] Read More

Anything Goes

What the Hummer is to fuel efficiency, poultry is to animal welfare. No food in the nation produces more suffering than poultry. Factory farming had its beginnings in the poultry industry in the 1920s, and no other industry has been so altered by its methods and logic. To make matters worse, birds raised [...] Read More

Spotlight on Poultry Welfare

What the Hummer is to fuel efficiency, poultry is to animal welfare. No other farmed animal in the U.S. endures more suffering. As it stands, birds raised for meat have absolutely no protection under the law. The Humane Methods of Slaughter Act is the only piece of federal legislation that offers protection to [...] Read More

What Is Hybrid Poultry?

You’ve heard about genetically modified soy and corn, but genetically hybrid chickens? In the United States, virtually all the chickens and turkeys raised for meat or eggs—including those labeled natural, organic, and free-range—are from hybridized birds. “The poultry industry has hidden the problems stemming from hybrid genetics from public view more effectively than [...] Read More

Pitman's Poultry

It’s tempting to think that a rapid shift away from factory farming isn’t possible, and that individual consumers don’t have the power to force the industry to raise standards for farmed animals. But third-generation poultry farmer David Pitman—the head of one of the largest high-welfare poultry operations in the country—knows differently. As he [...] Read More