Good Shepherd Poultry Ranch

Good Shepherd Poultry Ranch is a unique network of Heritage poultry farmers that includes the nation’s preeminent expert on Heritage poultry, Farm Forward Board Member Frank Reese. In 2009, with the pro bono assistance of Farm Forward Consulting, Good Shepherd was able to expand its production beyond turkeys to include chickens. Frank is [...] Read More

Fair Food for a Fair Price

Today, chickens that grow at roughly three times the rate of the chickens our grandparents ate account for more than 99 percent of the chicken meat sold in the United States. The quality of chicken meat has suffered and chicken welfare has paid a terrible price. As consumers have grown more conscious about [...] Read More

Our Biggest Year Yet

Farm Forward is a team of strategists, campaigners, and thought leaders guiding the movement to change the way our world eats and farms. What sets us apart from other animal welfare groups is our visionary leadership that looks beyond suffering reduction to the overall institutional and cultural change  that will end factory farming. [...] Read More

Making Farmers Part of the Solution

Can the very people who raise and kill animals for consumption also defend them against the abuses of factory farming? Not everyone agrees, but at Farm Forward our answer has always been an emphatic “Yes!” Our unique approach is helping to create a united front where farmers, consumers, and animal advocates work synergistically [...] Read More

In Landmark Announcement, Largest Welfare Certification Addresses Genetic Health

In yet another sign that sweeping change is afoot within the poultry industry, today the nation’s leading farmed animal welfare certification, Global Animal Partnership (GAP), announced a landmark pledge to phase out by 2024 the fastest-growing strains of chickens, which currently account for more than 99 percent of chicken meat sold in the [...] Read More

Faith in Food: New Ethical Food Initiatives

By speaking to the core issues of meaning at stake in the question of eating animals through existing projects like our Jonathan Safran Foer Virtual Classroom Visits, and by building new strategic partnerships with religious institutions through our new Faith in Food Initiative, we can reinvigorate the movement to transform the factory farm [...] Read More

Transcending Borders to End Factory Farming

Since 2013, Farm Forward has worked to identify and help fund some of the most innovative programs working toward humane and sustainable agriculture in South Asia. Our granting programs especially aim to empower India’s hundreds of millions of farmers[note]Prachi Salve, "How Many Farmers Does India Really Have?", Hindustan Times, August 11, 2014, available here.[/note] to find [...] Read More

Celebrating Thanksgiving

Every Thanksgiving, we gather with our family and friends to celebrate what we’ve been thankful for in the past year. Thanksgiving, more than any other American holiday, also invites us to reflect on the food we put on our table. For those of us who oppose the cruelty and waste of factory farming, [...] Read More

Eat Well. Do Good.

Over the past four years we’ve worked with poultry farmers and animal welfare experts to build a cutting-edge resource for consumers seeking higher-welfare poultry products and plant-based alternatives. These efforts have culminated in the launch of BuyingPoultry, our free online guide that not only shows you which products are best and worst nationally [...] Read More

Reinventing the Poultry Industry

**Updated in March 2016** What the Hummer is to fuel efficiency, poultry is to animal welfare. No other farmed animal in the U.S. endures more suffering. As it stands, birds raised for meat have absolutely no protection under the law. The Humane Methods of Slaughter Act is the only piece of federal legislation [...] Read More

Frank Reese of Good Shepherd Poultry Ranch

Frank Reese Turkeys

Any third-grader will tell you that the best way to draw a turkey is to trace an outline of your hand, add eyes and a beak at the tip of the thumb, and sketch a pair of legs onto the base of the palm. But what’s surprising about this exercise is that virtually [...] Read More

High-Welfare Meets High-Tech

Farm Forward Board Member and 4th-generation Kansas farmer Frank Reese Jr. is on a mission to revolutionize the poultry industry by raising heritage turkeys and chickens in high-welfare conditions. His latest achievement is a new, state-of-the-art barn at Good Shepherd Poultry Ranch. The barn is the first of its kind—a large-scale facility that [...] Read More