Team Members

01

Steven Jay Gross, Ph.D.

CHAIRMAN OF THE BOARD

A former Fortune 1000 business consultant, Steve Gross helped to pioneer the wave of savvy, new outreach strategies to corporate America that has transformed both animal advocacy and corporate support for animal welfare improvements in the last 10 years. Gross has led negotiations between animal advocacy groups and some of the nation’s largest companies, including Burger King, McDonald’s, Wendy’s, Safeway, and Whole Foods. Prior to this work, Gross co-founded and ran the Illinois Humane PAC, passing an unheard-of 10 animal protection laws in a decade with an average annual budget of less than 50 thousand dollars. As a board member of Global Animal Partnership, he has helped to create a groundbreaking five-tier welfare certification program for all animal products.

02

Aaron Gross, Ph.D.

FOUNDER & CHIEF EXECUTIVE OFFICER

Aaron S. Gross has played a leadership role in a wide variety of national and international farmed animal welfare campaigns in the Americas, India, and the Middle East since the mid-1990s. While collaborating with novelist Jonathan Safran Foer on Foer’s internationally best-selling critique of industrial farming, Eating Animals, Gross saw the need for an organization devoted entirely to ending factory farming and creating humane and sustainable alternatives to it. As a result, he incorporated Farm Forward in 2007. Gross also serves as a tenured Associate Professor at the University of San Diego where he teaches courses on animals and religion, food and religion, and modern Jewish thought. He has authored two scholarly books and numerous articles dealing with animal and food ethics from both religious and secular perspectives, including his critically acclaimed The Question of the Animal and Religion: Theoretical Stakes, Practical Implications. Gross serves as Vice President of the Society for Jewish Ethics and serves on the Faith Advisory Council of the Humane Society of the United States.

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Ben Goldsmith

EXECUTIVE DIRECTOR

Ben Goldsmith began his full-time animal advocacy work in 2004 and joined Farm Forward at its inception in 2007. Under Goldsmith’s leadership Farm Forward has developed a reputation for strategic innovation that has lead to the largest animal protection groups in the country–the American Society for Prevention of Cruelty to Animals, Global Animal Partnership, the Humane Society of the United States, and others–hiring Farm Forward for a range of consultations that have ultimately improved the lives of hundreds of millions of farmed animals. Goldsmith’s work has helped to bring about industry-wide improvements for farmed animals, including a first of its kind commitment from Unilever, the third largest consumer goods company in the world, to invest in technology that will help end the horrific practice of killing male layer chicks.

04

Andrew DeCoriolis

DIRECTOR OF STRATEGIC PROGRAMS & ENGAGEMENT

Andrew deCoriolis joins Farm Forward with extensive experience in sustainability, grassroots organizing, and corporate leadership in both the public and private sectors. Prior to joining Farm Forward, Andrew was part of the executive leadership team at Lucid Design Group, a leading software company that empowers civic, commercial, and educational customers to track and reduce their energy consumption. While at Lucid, he started what has become the nation’s largest energy-reduction competition, built business partnerships with energy service companies including Siemens and Constellation New Energy, and developed innovative efficiency programs with Fortune 500 companies including Google and Starbucks. Andrew’s work has engaged more than half a million program participants, led to millions of kilowatt-hours saved, and has been covered in leading periodicals including The Wall Street Journal and GreenTechMedia.

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Michael McFadden, Esq.

GENERAL COUNSEL, POLICY & PROGRAM DIRECTOR

After receiving his bachelors in Marketing and Finance, Michael became passionate about factory farming issues while studying environmental law at the University of Virginia. He joined Farm Forward in 2011 and advises the organization on all matters of law and policy. He also heads Farm Forward’s efforts to provide low-cost and pro bono consulting services to other non-profits interested in improving their farmed animal welfare policies and enhancing the effectiveness of their campaigns.

06

Christopher Carter

FAITH IN FOOD FELLOW

Christopher is an Assistant Professor of Theology at the University of San Diego whose work explores how religion and the institution of factory farming affect food choices within the African American community. He is a United Methodist pastor and holds a seat on the steering committee for the prestigious Animals and Religion Group of the American Academy of Religion. As a Farm Forward Faith in Food Fellow, Rev. Dr. Carter is studying the impact that the U.S. food policies and practices that created the factory farm have on people of color.

07

Heather B. Armstrong

DIRECTOR OF NEW MEDIA

Heather is a New York Times best selling author with over 20 years of experience in online advertising and design. She joins Farm Forward having created successful marketing campaigns for some of the biggest brands across the globe including Ford, American Express, and Netflix. Armstrong pioneered the industry known as “mommy blogging” and in 2009 Forbes named her one of the 30 most influential women in media. This year Armstrong decided to leverage her substantial platform to advance the cause of animal welfare after reading Eating Animals, the best-selling book by Farm Forward Board member Jonathan Safran Foer.

08

Erin Eberle

DIRECTOR OF ENGAGEMENT

Erin Eberle joins Farm Forward with a rich background in food justice work and social activism. Prior to joining Farm Forward, Eberle founded and ran a plant-based consulting firm in Portland, Oregon. She excels in creative marketing strategy, development, and social engagement. Erin also writes on various topics including food policy, organic farming, and ethics in the food industry. She has a passion for and a pulse on all things food and farming related.

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Sarah Chandler

CHIEF COMPASSION OFFICER AT JIFA

Sarah is the team leader at JIFA where she works to support Jewish institutions to establish meaningful food policies rooted in Jewish ethics and animal welfare. She recently served as the Director of Earth Based Spiritual Practice for Hazon’s Adamah Farm and teaches, writes and consults on a national level on issues related to Judaism, the environment, mindfulness, food values, and farming.

09

Melissa Hoffman

HUMANE EDUCATION AND PROGRAM SPECIALIST AT JIFA

Melissa works with Jewish institutions and communities to develop materials and programs that foster compassion, respect, and responsibility for all living beings. Recently, she earned a M.S. in Animals and Public Policy from Tufts University School of Veterinary Medicine in Massachusetts. Melissa has also worked extensively as a cantorial soloist and Jewish educator, and is an animal care volunteer at the International Bird Rescue in California.

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Yadidya Greenberg

PROGRAM COORDINATOR AND KOSHER MEAT & ANIMAL WELFARE SPECIALIST AT JIFA

Yadidya works to increase access to and popularity of higher welfare kosher meat products. Yadidya is a certified shochet (kosher slaughterer) who’s worked in an industrial kosher slaughterhouse and has taught about shechita and animal welfare throughout the country.

11

Hannah Bradford

RESEARCH COORDINATOR

Hannah holds a Bachelor’s degree from the University of San Diego where she studied interdisciplinary approaches to sustainable farming, environmental ethics, and religion as it relates to food.


Consultants

Diane & Marlene Halverson

SENIOR ANIMAL WELFARE CONSULTANTS

Diane and Marlene Halverson have been on the front lines of efforts to improve conditions for farmed animals around the planet for more than two decades. Diane’s remarkable list of accomplishments includes helping create standards that made Niman Ranch pork the most humane pork available nationally,founding the Animal Welfare Institute’s farm animal welfare program, obtaining the first USDA label that featured animal welfare claims, advising some of the world’s largest food retailers, working closely with Robert F. Kennedy and the Waterkeeper Alliance to stop factory farm pollution, and receiving (alongside Temple Grandin) the Geraldine Rockefeller Dodge Foundation’s Humane Ethics in Action Award. Marlene’s significant contributions to animal welfare include publishing more than a dozen articles on animal agriculture, authoring key reports for the Institute for Agriculture and Trade Policy and the Minnesota Environmental Quality Board, bringing Swedish deep-bedded swine housing systems to the U.S., assisting in the creation of alternative pork production programs at Iowa State University, and working with teams of scientists and farmers to draft comprehensive cattle husbandry standards.