News

This year, we partnered with the research firm Data for Progress to test some of our hypotheses about consumer understandings of everything from “pasture raised” to Global Animal Partnership’s “Animal Welfare Certified” label.

A federal judge in California ruled that the consumer protection lawsuit alleging Whole Foods Market falsely advertised its beef as “no antibiotics, ever” can proceed.

Whole Foods is objecting to proceeding with discovery. It’s not a good sign that the largest natural retailer in the country, which built a reputation on being honest and transparent, won’t share even the most basic information with the public about who supplies their meat or give assurances that they’ve taken steps to ensure their marketing claims are true.

The USDA announced changes to the guidelines meat companies must follow if they want to label their products as “humanely raised,” “free range,” or “raised without antibiotics.”

Farm Forward is collaborating with Yale Law School’s CAFE Law and Policy Lab and several other NGOs to develop innovative policy approaches that can be enacted at the state and municipal level to challenge factory farming practices.

Why has Costco kept its price for rotisserie chickens at $4.99 since they were first sold in 2009, despite inflation? Costco knows that cheap chicken helps to bring customers through the door, who then spend money on other products with greater profit margins. Costco capitalizes on this trend by selling rotisserie chickens in the back of the store. However, the low price point comes at a high cost for the welfare of the chickens, the environment, and public health.

The high price of eggs is just one outcome of bird flu. Far more worrying is the possibility that the disease could adapt to human bodies and lead to the next global pandemic. Though eating chicken or eggs is unlikely to lead to illness, experts agree that the pandemic risk of avian flu is real, stemming largely from the way birds are raised on factory farms and the particular breeds of birds that have come to dominate the supply chain.

Forests play an important role in maintaining a healthy global environment. They influence the weather and even the acidity of the oceans, affecting ecosystems thousands of miles beyond their borders. Unfortunately, forests are being destroyed by human activity as they are cleared to make way for grazing animals and their feed, as well as for other agricultural and industrial purposes.

People who consume dairy may believe they are not encouraging the slaughter of any animals by doing so. But industrial dairy production requires that cows must repeatedly be made pregnant to produce milk, bringing many calves into the world who the industry must either use productively or dispose of. One of the ways to use the male calves born as a “byproduct” of dairy production is to turn them into meat known as veal.

Over the last several years controversy surrounding lab-grown, or cultured, meat has exploded. Ranchers have argued over whether or not it should be considered meat, while vegans have argued about whether or not it should be considered vegan. One thing is clear: lab-grown meat has the capacity to dramatically change the way we eat, and the impacts that our diets have on the world around us.

Last month, the National Advertising Division of the Better Business Bureau (NAD)—an institution designed to bolster consumer trust in advertising by investigating claims made by businesses—recommended that One Health Certified (OHC) discontinue its animal welfare claims.

To call foie gras controversial would be an understatement. To produce foie gras, male ducks and geese are force-fed by poorly paid farm workers several times a day until their livers become fatty and diseased. The resulting pale white meat of the liver is then sold to high-end restaurants for a few wealthy people to enjoy. Few food items are so widely viewed as cruel, or so succinctly capture the dynamics of an inequitable food industry.

The ask cites a recently published Animal Welfare Institute (AWI) report documenting the USDA’s failure to regulate animal-raising claims on meat found in grocery stores. Over 80 percent of the animal-raising claims on meat and poultry products that AWI requested information about from the USDA had no, or inadequate, information submitted to the USDA for the approval of the claim.

Chicken meat is a dietary staple for many millions of people worldwide, and eggs are a standard breakfast for many of us. However, the true cost of these proteins includes the suffering of billions of living beings. This suffering is largely due to intensive breeding programs that prioritize profit over the welfare of chickens, leading to genetic predispositions that plague birds with ill health and short lives.

Modern-day chickens raised for meat, called “broilers,” are a far cry from chickens just a few decades ago. They consume less food, grow more quickly, and reach a much larger size. As a result of all the ingenuity and invention that has gone into their genetics, chickens suffer immensely during their short lives, and today’s massive scale of chicken production wreaks havoc on the environment.

Bird flu is making global headlines. As an H5N1 outbreak ravages the U.S. poultry industry and egg prices reach record highs, scientists are ringing alarm bells that the virus could soon enter a new, more dangerous phase of its evolution.

A federal judge struck down North Carolina’s “Ag-gag” law, ruling that several of its provisions are unconstitutional and violate the First Amendment.

Although pigs are recognized as one of the most intelligent species, most pigs are housed by the thousands in crowded conditions with very little to stimulate them mentally.

From the Jewish Initiative for Animals’ Is This Kosher? campaign—while the dairy source of our shepherd ancestors came primarily from small-scale herds of goats and sheep, most Jews now consume the most widely available commercial products from industrial dairies.

From the Jewish Initiative for Animals’ Is This Kosher? campaign—chickens have lived with Jewish communities for millennia, domesticated 4,000–10,000 years ago. Historically, however, chicken was never consumed in the quantities most people in the industrialized world eat today.

From the Jewish Initiative for Animals’ Is This Kosher? campaign—the true cost of fishing is always higher than it appears.

For centuries, the question of what’s “fit” for Jewish communities has guided our daily actions and reflected our religious identities and moral values.

Farm Forward supports the Industrial Agriculture Accountability Act of 2022. The bill would establish a new office to hold the industry accountable and would implement reforms that would benefit not only meat and poultry workers but also the billions of farmed animals killed every year in the U.S.

Findings from our recent survey show what American consumers understand about the farmed-animal industry; promising insights, and some troubling beliefs.

Major corporations cash in on so-called “humane” labels like “antibiotic free”, “natural”, and “organic”, even though their corresponding husbandry practices almost never match consumers’ expectations for animal welfare.

Whole Foods Market has claimed all of their meat products come from animals not treated with antibiotics, but our findings suggest otherwise.

Farm Forward’s public service announcement was censored in the two cities where Amazon’s annual shareholder meeting kicked off. Read why.

The National Chicken Council’s response to New York Times enlightening video misses the mark, and on purpose, for these reasons. Learn more.

The history of Farm Forward’s efforts to reveal the truth behind Whole Foods advertising practices around animal products tells its own tale.

GAP and Whole Foods have failed to prevent the use of drugs in their supply chains, raising questions about the claims they make about their meat. 

Farm Forward welcomed the World Health Organization (WHO) Intergovernmental Negotiating Body’s recent request for public guidance on the question, “What substantive elements do you think should be included in a new international instrument on pandemic preparedness and response?” 

Beef certified by Global Animal Partnership (GAP), the animal welfare certification used primarily by Whole Foods Market, was found to contain antibiotic residue despite GAP’s and Whole Foods’ claims that their meat is “antibiotic-free.”

Farm Forward has found a variety of drugs, including an antibiotic, in meat certified as having “no antibiotics, ever” taken from products purchased from Whole Foods store shelves.

GAP’s “better chicken” is better for business, but consumers, public health, the environment, and, of course, the chickens themselves are not necessarily better off when factory farmed products are viewed more favorably.

The data confirms what JIFA has inferred from previous research that shows people think kosher food is inherently better: consumers, both Jewish and non-Jewish, extend this belief to the way farmed animals are bred and raised, despite the fact virtually all kosher and non-kosher meat, poultry, dairy, and eggs come from animal raised on factory farms.