Farm Forward and U.S. Senators Push USDA for Stronger Food Label Regulations to Protect Consumers, Independent Farmers

Three U.S. Senators, working closely with Farm Forward, have urged the USDA’s Food Safety and Inspection Service (FSIS) to strengthen its guidelines on animal welfare and environmental labeling claims, citing widespread deception in food marketing that harms both consumers and independent farmers.

In a letter addressed to USDA Deputy Under Secretary Sandra Eskin, Senators Richard Blumenthal, Cory A. Booker, and Sheldon Whitehouse outlined serious concerns about the current guidelines. The letter notes that the guideline “falls short of what is needed to protect producers and consumers from the unfair misuse of animal welfare and animal-raising claims.” 

Farm Forward, which helped draft the letter, strongly supports these Senators’ efforts to reform labeling practices, and has additionally called for mandatory testing requirements for “antibiotic free” claims.

The Senators emphasized that 78 percent of consumers pay premium prices for products with higher welfare claims, while 85 percent believe the government should establish and enforce clear definitions for animal welfare labels. However, the current guidelines allow major agricultural corporations to exploit these labels without meaningful verification.

The letter quotes an Indiana turkey farmer’s statement to the New York Times of how higher welfare producers like him are disadvantaged by the prevalence of mega-corporations’ misleading labels: “Big Ag has co-opted and bastardized every one of our messages … When they use a fancy label with absolutely meaningless adjectives, there’s just no way we can compete.” Humanewashing labels undermine independent farmers who invest in implementing the actual animal-raising practices they advertise.

The Senators proposed three key recommendations, which Farm Forward endorses:

1. Mandatory third-party certifications for animal welfare claims like “humane” and “humanely raised”
2. Stronger definitions for terms such as “free-range,” “grassfed,” and “pasture-raised”
3. Prohibition of inherently misleading negative claims, such as “hormone-free” labels on poultry products where hormone use is already illegal

In addition, Farm Forward calls for mandatory testing of products labeled as “antibiotic free.” Currently, these labels often rely solely on producers’ unverified claims, which at times blatantly mislead consumers about antibiotic use in meat production. Perdue, which touts their leadership on antibiotic stewardship, vocally opposes both mandatory on-farm testing by the USDA and sensitive testing at slaughterhouses, raising serious questions about their commitment and transparency.

“At a time when our nation is losing independent farms at an alarming rate, we cannot allow mislabeled products to continue tipping the scales in favor of further consolidation,” the Senators wrote, emphasizing that major agricultural corporations cannot be trusted to self-regulate.

With Farm Forward, these senators find self-evident the importance of protecting the integrity of food labelling, ensuring fair competition in the agricultural sector, and providing consumers with accurate information about their food choices.

To supplement the Senators’ letter, Farm Forward—along with Consumer Reports, ASPCA, Compassion in World Farming, Food Animal Concerns Trust (FACT), and George Washington School of Public Health Milken Institute’s Antibiotic Resistance Action Center—wrote a letter to USDA’s Food Safety and Inspection Service (FSIS) calling for the following actions, among others:

• FSIS should prohibit use of negative antibiotic use claims on products from animals that test positive for antibiotics
• FSIS should require regular testing for all negative antibiotic use claims, not only for new applications but also for companies already approved for these claims and selling in the marketplace
• FSIS should require producers whose product tests positive for antibiotics to demonstrate how they have adequately addressed the root causes of the problem before they are allowed to resume making the claim
• USDA should conduct and report publicly on its own testing for antibiotics on all food-animal species for all products labeled with negative antibiotic use claims
• Following a public comment period and participation from all relevant stakeholders, FSIS should codify minimum standards for all animal-raising claims, rather than continuing to employ incredibly vague definitions that allow a huge spectrum of systems to use the same raising claims, failing consumers and producers alike
• FSIS should require (not simply recommend) ongoing third-party verification to substantiate label claims concerning antibiotic, environmental/carbon, and animal welfare claims
• FSIS should provide financial and technical assistance to small producers to help them access meaningful third-party certification
• FSIS should set clear definitions of environmental-related claims such as “regeneratively raised”, “raised using regenerative agriculture practices”, “sustainably raised”, “carbon neutral”, “low-carbon” and “environmentally responsible”
• FSIS should prohibit the recently approved “Low-Carbon Beef” claim as inherently misleading, since conventional beef production emits more greenhouse gasses than any other food product

Farm Forward will continue to work alongside legislators and other stakeholders to advocate for essential reforms in food labeling practices. Label integrity for environmental, animal raising, and antibiotics claims will help not only the environment, animal welfare, and public health, but also consumers and independent farmers. Having labels that mean what the public believes they mean will be win-win for everyone—at least, everyone who’s not trying to scam the system. We’ve seen recent progress, with the USDA recommending voluntary verification for some label claims. It’s time for USDA to turn those recommendations into requirements.