A Farm Forward investigation has uncovered ongoing and systematic animal abuse at arguably the nation’s leading Organic, Certified Humane, and “regenerative” dairy, Alexandre Family Farm. Given the many accolades that Alexandre has received, this is one of the most significant cases of humanewashing in the market today and suggests widespread problems throughout the dairy industry. At present, premium dairy producers have failed to provide a real alternative to factory farming. An independent investigation by The Atlantic confirms many of Farm Forward’s findings.
What: Alexandre dairy pursues a business model that ensures that cows routinely suffer egregiously and that diseased animals are sold into the human food supply chain. Most concerningly, animals with treatable diseases and injuries are systematically left to languish, leading to gory wounds and acute suffering.
When: Abuse appears ongoing and likely has been occurring for years.
Why: Treating dairy cows properly often requires the use of antibiotics, but if such treatment is given Alexandre can no longer sell the milk or meat at a premium price. Organic dairy thus incentivizes animal abuse. Other problems appear to be the result of neglect, mistreatment, and mismanagement, perhaps the result of financial pressures common in the dairy industry.
The report combines Farm Forward’s own eyewitness accounts and accounts of multiple whistleblowers alongside extensive documentation—including video footage, photographic evidence, ownership documents, a veterinary evaluation from a large animal veterinarian who works in the dairy industry, and a review by leading animal welfare scientist Gail Hanson, DVM. Given Alexandre’s leading reputation in the industry, the report concludes that Alexandre’s failures suggest that decades of industrialization make it nearly impossible for modern dairies to produce their products in line with public expectations for animal welfare.
Read the timelineOne thing should be made clear: what this investigation uncovered was not a handful of isolated incidents. Farm Forward reviewed more than a thousand videos and photos, conducted extensive interviews with whistleblowers, and witnessed first-hand conditions on Alexandre farms. What emerged is a massive pattern of systematic business driven from the top down. Documented incidences include:
Not only are these violations of basic humane treatment, many are also violations of the certifications that Alexandre uses to market their products. In other words, certifications like Certified Humane and USDA Organic and claims like “regenerative” fail to ensure proper animal care in the dairy industry. Indeed some of these standards created perverse incentives that encouraged the operation to allow animals to languish and suffer with treatable diseases and injuries. We’re calling on conscientious consumers to rethink their relationship with dairy. If a company widely lauded as “the best of the best” can’t be trusted, what are the chances that the rest of the dairy industry can be?
Read the report